Affiliatly

Affiliatly is the cheap one. $16 a month for 50 affiliates, every feature on every plan, 0% of sales, and integrations for stores the bigger tools ignore: Wix, Squarespace, Webflow, Ecwid, Lightspeed, Cratejoy. It's been on the Shopify App Store since October 2014, which makes it one of the oldest affiliate apps there. The price is the pitch, and the catch is that you pay per affiliate, including the ones who never do anything.

I haven't run a program on Affiliatly. This is a research listing, from the Shopify and BigCommerce app listings, the WordPress.org plugin page and Affiliatly's help docs, plus Shopify App Store reviews. Affiliatly's own site blocked my fetches, so a few things are unverified and marked as such. Third-party claims are marked.

The history

Affiliatly is made by Overcode, a small company in Vratsa, in northwestern Bulgaria, and launched on Shopify in 2014, the same year AffiliateWP launched for WordPress. It's a small-team product priced like one: no sales calls, no tiers that unlock features, a flat ladder based on how many affiliates you've got. For a decade it's been the answer to "I want an affiliate program and I don't want to pay $100 a month for it."

Who it's for

Small stores on a platform the mainstream tools skip. If you're on Wix, Squarespace, Webflow, Ecwid, Lightspeed, Shift4Shop or Cratejoy, Affiliatly is one of two or three real options, and it's the cheapest of them.

Stores with a small, active affiliate base. Fifty affiliates for $16 or 200 for $24 is a good deal if most of them sell something.

Anyone who wants every feature from day one without reading a comparison table. There isn't one: all plans get everything.

Who should skip it

Anyone whose affiliate list will fill up with people who signed up and never promoted. You pay for them. More below.

Anyone who wants automated payouts. Affiliatly gives you a PayPal MassPay file to upload yourself, or the PayPal API if you set it up; bank payouts are unverified.

Anyone who needs tax forms, multi-tier, or documentation they can rely on. None of those are documented.

Anyone who's wary of trial billing. See the gotchas.

Pricing, decoded

Priced per active affiliate. Same features on every plan. 0% of sales.

• Free: $0, but capped at 50 tracked orders in total, not per month. It's a demo, not a plan.
• Starter: $16 a month, 50 affiliates.
• Advanced: $24, 200 affiliates.
• Professional: $39, 500 affiliates.
• Pro 1000: $59. Pro 2500: $79. Pro Unlimited: $129.
• 14-day trial. The WordPress plugin has a 90-day trial, then paid.

The catch is the word "active." A dormant affiliate who signed up a year ago and posted nothing still counts toward the cap, per the help docs. So a program that recruits broadly and converts narrowly climbs the ladder on people who aren't earning. A store with 180 affiliates on the books and 20 who sell is paying $24 for the 20, and when a recruitment push lands another 30 signups, $39. It's the same shape as GrowSurf's participant pricing, at a tenth of the price: cheap, but the thing you're charged for isn't the thing that makes you money. Prune the list quarterly, and the price stays where it should.

Worked example. A Squarespace store with 120 affiliates, 25 active, doing $8,000 a month in affiliate sales: Affiliatly Advanced is $24. Tapfiliate Launch, the other tool with a Squarespace integration, is $89 plus overages past 500 conversions. UpPromote doesn't do Squarespace. At that size Affiliatly is the obvious pick on price, and the question is whether the tooling is enough.

What it does well

Price. There's no tool in this directory that gives a store with real affiliates a full feature set for $16 to $39 a month and takes nothing off the top.

Platform coverage for the overlooked. Shopify, WooCommerce, BigCommerce, Wix, Squarespace, Webflow, Ecwid, Lightspeed, Cratejoy, Shift4Shop, with Klaviyo, Mailchimp, Recharge and Zapier alongside. Tapfiliate is the only other option with a list like that, at five times the price.

Self-generated codes. A 2024 reviewer complained about manual codes, and Affiliatly replied that a self-generated code setting exists. It does, per the developer response, and it's the thing to switch on first.

Store credit as a reward, alongside PayPal and manual.

Setup: 3 out of 5

Install is fifteen minutes. What drags the score is the interface and the documentation. Reviews across 2021 to 2025 use the same words: confusing, hard to use, outdated tutorials, unhelpful help desk, slow replies. Affiliatly's own site was unreachable when I researched this, which doesn't help the "sparse docs" problem. Budget an afternoon of poking at settings, and expect to email support and wait.

Lock-in: 2 out of 5

What gets you out: affiliate and order stats export to a spreadsheet, monthly billing, no percentage fee, and your store integration is standard.

What keeps you in: full referral history export is unverified, so what comes out may be the summary rather than the ledger. The affiliate portal and links are Affiliatly-hosted. And the cancellation pattern below means leaving needs a confirmation in writing.

Two. Easy enough to leave; just make sure the billing stops.

Gotchas

• Dormant affiliates count toward the cap. Prune or pay.
• Free plan is 50 orders total, ever. Not a free tier, a trial without a clock.
• Charges after a cancelled trial, per multiple one-star Shopify reviews, including a May 2025 reviewer who called it a scam and a December 2024 reviewer who found it hard to cancel. I can't verify the billing records, but the pattern repeats across years. Cancel in writing, keep the confirmation, check your card.
• Payouts are a MassPay file you upload. Nothing automated unless you wire the PayPal API yourself.
• No tax forms, no multi-tier, bank payouts unverified.
• Documentation is thin and tutorials are dated, by consistent account.
• Support is slow. Multi-day, per reviews from 2021 and 2025.
• Full referral history export unverified. Ask before you need it.
• The WordPress plugin was last updated April 2025, with 300-odd installs. If you're on WooCommerce, check it's still maintained before relying on it.

Integrations

Shopify, WooCommerce, BigCommerce, Wix, Squarespace, Webflow, Ecwid, Lightspeed, Cratejoy, Shift4Shop, Klaviyo, Mailchimp, Recharge, Zapier.

Not supported: Stripe-billed SaaS, Paddle, Lemon Squeezy, course platforms, multi-tier.

If you're leaving

Export the affiliate list and order stats to a spreadsheet. Ask support, in writing, for a full referral export, and keep the reply either way. Run a final MassPay file and settle it. Then cancel the subscription inside Affiliatly, email support to confirm the cancellation, keep the confirmation, and check the next two card statements, because the reviews say the billing doesn't always stop when you think it has.

Or skip the evenings in export CSVs: I run migrations as a service.

Verdict

My opinion, labelled as such: Affiliatly is the right tool for a small store on an overlooked platform that wants a real affiliate program for the price of a couple of coffees a week, and the wrong tool for anyone who needs polish, documentation or automated payouts. The per-affiliate ladder is fair if you keep the list clean and punitive if you don't.

The cancellation complaints are the thing I'd weigh hardest. They're third-party and I can't audit them, but the same story across four years is a pattern, and the fix is cheap: cancel in writing and watch your card. Do that and the risk is a month's fee.

If you're on Shopify, GoAffPro is free with no affiliate cap and UpPromote has the bigger marketplace, so Affiliatly's edge there is thin. If you're on Wix, Squarespace or Webflow, it's Affiliatly at $16 to $39 or Tapfiliate at $89, and the difference is whether you want the cheaper tool with the thinner docs or the dearer one with the full export.

Last verified November 4, 2026. Plan prices and limits from the Shopify and BigCommerce app listings. Payout and code details from the Affiliatly help docs. WordPress plugin details from wordpress.org. Company details from the app listings; affiliatly.com was unreachable during research, so logo, affiliate program and some payout details are unverified. Reviews referenced from the Shopify App Store (2021 to 2025), third-party. The author has not used Affiliatly. Some links on this page are affiliate links.